Position Overview

The Marketing Director holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated global marketing strategy for the business, establishing successful relationships and working effectively with physicians, healthcare professionals, global sales and distribution teams, and internal cross-functional stakeholders. Determines short and long-term marketing strategy for existing and new products. Leads launch of new products and programs to the physician community and the Global Field Sales and Distribution teams. Leads and contributes to projects with strategic and tactical execution to drive competitive advantage and maximize sales and profit opportunities. Responsible for directing and managing the product management team and managing the budget. Job duties:
  • Directs multiple team members in their assigned areas of responsibility and day-to-day activities.
  • Develops and implements individual development plans for each direct report.
  • Possesses technical, competitive, clinical and environmental expertise in all aspects of assigned products and therapeutic areas.
  • Maintains clear understanding of market trends, MicroVention products competitive advantage, new or disruptive technologies, and competitive products and strategies.
  • Oversees and drives development and implementation of strategic and tactical marketing plans and brand strategy for assigned products, new products, line extensions and programs.
  • Leads development of sales tools, education programs and marketing materials for global field teams to increase market share and address competition in their respective areas.
  • Oversees marketing strategy for product development pipeline and guides R&D team on new product development programs.
  • Defines strategy and directs development of educational programs for customers and global field teams.
  • Builds strong partnerships and works closely with Sales, Clinical Research and Training teams to execute podium and publication strategy with key opinion leaders.
  • Creates and manages the cost center budget.
  • Evaluates new areas of investment for MicroVention as appropriate.
  • Travels to customer sites/labs to observe and support clinical cases, simulator activities and visit physicians.
  • Performs other duties and responsibilities as assigned.
    1. Bachelor’s Degree required, MBA preferred.
    2. Minimum twelve (12) years of experience with medical device marketing strategy and execution
    3. Minimum five (5) years of management experience.
    4. Medical device marketing experience in domestic and international markets.
    Desired Qualifications
    1. Strong analytical capability.
    2. Excellent communication and presentation skills.
    3. Skill to successfully motivate others to achieve goals.
    4. Capacity to manage multiple tasks effectively and consistently meet deadlines.
    5. Capable of articulating market needs and provide leadership to multi-functional teams.
    6. Ability to cultivate strong customer relationships and effectively interface with global customers, sales team, worldwide distributor partners and cross-functional team members.
    7. Ability to effectively recruit, retain and develop talented Marketing professionals.
    8. Excellent computer skills and working knowledge of MS Excel, Word, PowerPoint, iPad applications and customer databases.
    9. Demonstrated successful, effective and consistent communication with global customers, sales team, worldwide distributor partners and cross-functional team members.
    10. Experience with interventional medical devices/procedures, particularly in the neurovascular industry, a plus.
    11. Medical device or pharmaceutical sales experience a plus.